Wetten Importers

6 Creative Beer Labels that Prove Design Matters

De Halve Maan Brugse Zot

Don’t judge a book by its cover. At Wetten Importers, we believe the opposite. From books to beer and beyond, packaging design is garnering more attention than ever before. Elephants and jesters and devils, oh my! Gone are the days of the same ol’ same ol’ when it comes to beer labeling. Breweries like Het Anker, De Halve Maan, and Huyghe make good use of bright colors and vibrant forms to make the bottles truly JUMP off the shelf.

Gouden Carolous and Straffe Hendrik choose to employ a simpler, more demure design strategy that proves you don’t have to shout to stand out. Sometimes all it takes is a ribbon and striking font.



Classic and simple, or bold and vibrant — what kind of labels speak to you?