Wetten Importers announced today the impending debut of a new web presence, to be headlined by a redesigned website. The website, built by Washington, DC creative agency Sabra Creative, will allow the importer of European beers to better support both its suppliers and distributors while enabling a better-informed consumer.
“We wanted to be able to communicate our story, our mission and do a better job translating our brands and the history behind them,” Wetten Importers Director of Sales Jonathan Fattori said.
Among the improved features the new WettenImporters.com will include are: in-depth profiles for each brewery and beer in the portfolio, detailed pairing suggestions to inspire culinary creativity, easily-accessible sell sheets and support materials, a hub for social media generated both internally and by Wetten’s valued brewery partners, as well as original content from Wetten Importers own media personality, Dean Myers.
“We hope to translate the history of these brands in a way that’s authentic and honors the prestige of these breweries,” Fattori said. “Unfortunately, not everyone can visit Belgium to see these breweries in person. It’s not easy to translate that experience in a quality fashion.”